Every card provider wants the best possible user experience for their customers, but it’s not always easy—especially when it comes to digital wallets. The more complex it is to add a card, the less likely a customer is to use it.
That’s where Lithic’s new web push provisioning for Apple Pay comes in.
This capability vastly reduces friction during the critical moments between card issuance and first use, offering cardholders a seamless experience—without the need to download yet another app or manually enter card details themselves.
Transforming the Cardholder Journey
The reality is that not every card issuer has the capacity to support direct wallet integration from any web browser. That means adopting web push provisioning can instantly set your card programs apart from the competition.
While regular push provisioning requires customers to download your mobile app first, web push provisioning removes this step entirely, allowing for direct wallet integration from any browser. This has tangible benefits for both your business and your customers:
Elevating the Cardholder Experience
Web push provisioning allows your customers to add cards to Apple Pay directly from your website with just a few clicks. This feature eliminates the friction of manual card entry, creating an immediate path to digital wallet adoption right from the web.
With web push provisioning, cardholders can:
- Add their cards to Apple Pay in seconds directly from your website
- Skip the hassle of manually entering their card details into Apple Wallet
- Provision their cards to multiple Apple devices simultaneously—including iPhones, iPads, Apple Watches, and MacBooks
- Begin using their digital cards immediately after approval
By delivering this seamless experience, you’re providing what customers value most in digital wallets: convenience, speed, and security. Improving these qualities can directly impact adoption and engagement rates for your card program.
Driving Customer Loyalty
Digital wallet adoption continues to grow, with over 3.4 billion users globally. That means there’s an enormous opportunity to engage this large segment of digital wallet users and drive cardholder loyalty in two major ways:
- Removing barriers to adoption: Unlike traditional in-app provisioning, web push doesn't require users to jump through hoops for digital card activation. The easier you make it for users to add your cards to their wallet, the more likely they are to use them regularly.
- Reducing friction during onboarding: New cardholders can complete their entire card journey without leaving your website. That means less onboarding abandonment and higher card engagement.
By integrating web push provisioning into your card program, you can streamline the cardholder journey, eliminate adoption barriers, and create a seamless multi-device experience—all with minimal development effort on your part.
Implementation Made Simple
Unlike other technical integrations that might require significant development time and resources, web push provisioning is designed for low-effort implementation that delivers high-impact results.
Adding web push provisioning to your site involves just a few straightforward steps with light development lift:
- Display an "Add to Apple Wallet" button on your site following Apple's design guidelines.
- Call Lithic's web push provisioning API endpoint to trigger the provisioning flow.
- Users will then be prompted to authenticate and flow through the process.
Behind the scenes, Lithic handles backend operations, including configuring your card artwork and terms and conditions during the implementation process. (Want to dive deeper into the implementation process? Check out our developer’s guide.)
Once implemented, web push provisioning integrates naturally into several key moments in your cardholder journey:
- New card issuance: Offer immediate Apple Pay provisioning as soon as a new virtual card is created.
- Account dashboard: Provide an "Add to Apple Pay" option for existing cardholders.
- Transaction confirmation: After a successful purchase, remind users they can add their card to Apple Pay.
- Multi-device management: Allow users to push their card to additional Apple devices they own.
For providers who already offer a mobile app, web push provisioning complements your existing in-app push provisioning, ensuring cardholders have flexible options regardless of how they interact with your brand.
Getting Started
With Lithic's web push provisioning for Apple Pay, it’s never been easier for your card program to deliver an exceptional experience that drives both adoption and engagement.
Lithic makes implementation straightforward and efficient with a solution designed to integrate seamlessly with your existing systems while minimizing development overhead.
Ready to enhance your cardholder experience with Lithic’s web push provisioning for Apple Pay? Book a time to connect with our team of experts.